Stop relying on guesswork to decide which ad creatives will perform. Creative Score empowers you to analyze, refine, and optimize your marketing assets using proven research and data-driven science—not opinions or hunches.

With Creative Score, you can forecast performance before launching by using a comprehensive scoring system built on 200+ marketing indicators. These indicators evaluate what truly influences conversions, helping you understand how your ads are likely to perform across channels.

You’ll also receive science-backed, actionable recommendations for every key element of your creative—headlines, ad copy, messaging structure, and visuals. Instead of vague tips, you get clear guidance on what to change, why it matters, and how it can improve engagement, clicks, and conversions.

By optimizing your creatives with Creative Score, you can confidently launch campaigns that are designed to perform better, reduce wasted ad spend, and consistently improve results through data-driven insights.

Grab Creative Score for your research!

Best for 

Businesses and professionals who want data-driven certainty in their advertising decisions, including

• Ecommerce brands that need high-performing product ads and landing creatives. Creative Score helps identify which visuals, headlines, and messaging are most likely to convert, reducing ad spend waste and increasing ROAS.
  
• Digital marketers looking to optimize campaigns across multiple platforms. By using science-backed insights and performance forecasting, marketers can refine creatives before launch and continuously improve results.
  
• Marketing agencies managing ads for multiple clients. Creative Score enables agencies to validate creative decisions with research-backed data, deliver measurable improvements, and scale winning ad concepts faster while maintaining consistent performance standards.

Creative Score Review: AI-Powered Ad Optimization Tool

Key features

Supercharge your marketing creatives with AI-driven insights and science-backed optimization designed to remove guesswork and maximize performance at every stage of your campaigns.

Measure your creatives with precision

Evaluate your marketing assets using a percentage-based Creative Score powered by 200+ scientific marketing and behavioral science indicators. This score gives you a clear, objective view of how strong each creative is and how it compares to proven best practices.
You can also predict how well each asset will perform across 10 key performance categories, helping you identify strengths, weaknesses, and opportunities before going live.

Keep their eyes on the prize

Understand exactly where your audience focuses their attention with advanced AI-generated heat maps.
Access six unique visual maps that reveal:

• What customers notice first
  
• Where their eyes move next
  
• Which sections attract the most attention
  
• Which areas are likely to be ignored
  

Use these insights to refine layouts, adjust color combinations, reposition key elements, and improve imagery, ensuring your most important messages and CTAs get seen.

Best-in-class recommendations

Receive personalized, actionable recommendations to improve every part of your creative—from headlines and copy to visuals and structure.
Creative Score doesn’t just tell you what to change; it explains why it matters, clearly showing what’s working, what’s not, and how each improvement can increase engagement and conversions.

Optimize with science

Measure how persuasive and influential your content is for your target audience.
Score your creatives on critical factors such as

• Storytelling effectiveness
  
• Emotional resonance
  
• Influence and persuasion standards
  

By applying easy-to-understand behavioral science principles, you can build deeper, more meaningful experiences that connect with your audience and drive real results.

Grab Creative Score for your research!

Pros

• Uses AI-driven, science-backed analysis instead of guesswork
  
• Evaluates creatives with 200+ marketing and behavioral science indicators
  
• Provides a clear percentage-based creative score for easy benchmarking
  
• Predicts performance across 10 key marketing categories
  
• Advanced heat maps reveal where users look first and what they ignore
  
• Actionable, tailored recommendations for headlines, copy, and visuals
  
• Explains the “why” behind each suggestion, making insights easy to apply
  
• Helps reduce wasted ad spend by optimizing creatives before launch
  
• Suitable for e-commerce brands, marketers, and agencies
  

Cons

• Focuses on creative performance, not full campaign management or ad buying
  
• AI predictions may not account for all market-specific or niche audiences
  
• Requires quality input assets for the most accurate insights
  
• May feel overwhelming for beginners unfamiliar with marketing science
  
• Best results come with testing and iteration, not one-time use

AppSumo Deals features—Plans & pricing

Choose the plan that fits your goals and scale with confidence. Every purchase is backed by AppSumo’s 60-day money-back guarantee, so you can try the tool risk-free.

Boost clicks, increase views, and drive more sales by optimizing your marketing assets with AI-powered, science-backed insights. Instead of guessing, you’ll know exactly how to improve your creatives for better performance and higher conversions.

Limited-time AppSumo deal:

• 91% discount
• Pay $89 instead of $948
• One-time purchase with exceptional long-term value
  

This plan is ideal for marketers, e-commerce brands, and agencies looking to maximize ROI while keeping costs low.

Creative Score removes the guesswork from marketing by combining AI, behavioral science, and real research to help you create high-performing creatives with confidence. From predictive scoring and attention heat maps to clear, actionable recommendations, it gives you everything you need to optimize headlines, copy, visuals, and layouts before you launch.

Whether you’re an ecommerce brand, marketer, or agency, Creative Score helps you increase clicks, engagement, and sales while reducing wasted ad spend. With a massive AppSumo discount and a 60-day money-back guarantee, it’s a low-risk, high-impact tool for anyone serious about improving creative performance through data-driven decisions.

Grab Creative Score for your research!