SendFox is a simple, affordable email marketing platform designed mainly for content creators, bloggers, and small businesses who want to build and engage an audience without complex software or high costs.

It lets users create and send newsletters, automate email sequences (like welcome or drip campaigns), and manage subscribers with basic segmentation tools. You can also build landing pages and signup forms to grow your email list.

SendFox stands out for its user-friendly interface, budget-friendly pricing (including a free plan and one-time lifetime deal options), and focus on essential email marketing features without advanced extras that bigger enterprise tools have.

In essence, it’s a no-frills, easy solution for sending and automating emails to your audience—especially suited for beginners or solo entrepreneurs who want straightforward email marketing without high monthly fees.

SendFox is an email marketing platform created by Noah Kagan, the founder of AppSumo—a well-known business deals website—and other popular SaaS tools like TidyCal (a scheduling app) and KingSumo (a giveaway platform).

According to Noah, SendFox was built to address their own frustration with existing email marketing tools that were overly expensive and packed with unnecessary features. The goal was to create a simple, affordable solution that focuses on core email marketing needs.

I first discovered SendFox through AppSumo, where it launched as a lifetime deal. As of February 2025, SendFox is still available on AppSumo, offering lifetime access for a one-time payment of $49.

Because SendFox is AppSumo’s own email marketing platform, this deal is likely to remain available longer than many other AppSumo offers. Thanks to its lifetime access pricing, SendFox stands out as one of the most affordable email marketing tools currently available.

If you’re working with a tight budget but still need a dependable platform that allows unlimited email sending, simple subscriber management, and an easy learning curve, SendFox could be an excellent fit. It strikes a strong balance between simplicity and cost-effectiveness. However, it’s important to note that the tool does have some limitations.

Continue reading to explore SendFox’s key features, along with the areas where it falls short compared to established email marketing platforms like Mailchimp and ConvertKit.

Before diving in, you may also want to watch my video review and walkthrough of SendFox, where I give a quick overview of its main features. For a more detailed breakdown and deeper insights, scroll down to read the complete review.

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SendFox Features

Let’s be honest—SendFox currently falls short in several areas when compared to established email marketing platforms like Mailchimp, SendinBlue, and ConvertKit. It lacks many advanced features, including robust email and form templates, wider font choices, and flexible automation triggers. As a result, users who expect deep customization may find the platform somewhat limiting.

That said, SendFox does offer a handful of standout features that make it particularly appealing to professional bloggers, podcasters, and content creators who value simplicity and affordability over complexity.

Here are some of SendFox’s most notable features:

• Built-in RSS integration
  Bloggers will appreciate SendFox’s RSS feature, which automatically pulls in newly published blog posts and drafts emails based on them. This allows you to notify subscribers instantly whenever new content goes live, with minimal effort on your part.
• Unlimited email sending
  Unlike many email marketing platforms that impose daily or monthly sending limits, SendFox allows you to send unlimited emails—whether daily, weekly, or monthly—without restrictions.
  

  SendFox Review: Affordable Email Marketing Tool

• Custom landing pages and signup forms
  SendFox doubles as a basic lead-generation tool. You can create branded landing pages and email signup forms that integrate seamlessly with your website, helping you capture leads and grow your subscriber list.
• Email automation
  Automation is a core element of modern email marketing, and SendFox covers the basics. You can create automated email sequences that are triggered when subscribers join your list, allowing you to welcome and nurture them over time.
• Auto-import from Mailchimp
  If you’re switching from Mailchimp, SendFox makes migration easy. By entering your Mailchimp API key, you can automatically import all your existing contacts into SendFox without manual effort.

 

Deal terms & conditions

• Close Deal terms & conditions
• Lifetime access to SendFox.
• All future Lifetime Plan updates.
• An AppSumo Original
• GDPR compliant
• Unlimited email sends
• Scheduled email sends
• Unlimited triggered automation
• Custom landing page
• Custom forms
• Advanced analytics to track opens, clicks & more
• CRM functionally
• Manage unlimited brands from one account
• Translation ability
• No codes, no stacking
• You must activate your license 
• Ability to upgrade or downgrade 
• Remove branding and access bonus features

SendFox offers an excellent balance between affordability and ease of use. It can be an ideal email marketing platform if you’re looking for a low-cost solution that makes it simple to create branded, easy-to-build emails without unnecessary complexity.

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Ease of Use

Despite its limited feature set, SendFox shines when it comes to ease of use. One of its biggest strengths is how beginner-friendly it is, making it an excellent choice for those new to email marketing. The interface is clean, intuitive, and refreshingly minimal, allowing users to get started without a steep learning curve.

Creating emails is straightforward thanks to the simple WYSIWYG editor, which lets you adjust fonts, colors, formatting, and links to align with your brand. Other tasks—such as building signup forms, creating landing pages, or setting up automated email sequences—are equally easy to learn and quick to implement. Overall, SendFox offers a smooth, hassle-free experience that prioritizes simplicity over complexity.

Analytics and Reporting

Email analytics can sometimes feel overwhelming, but they play a critical role in successful email marketing. Monitoring your campaign performance helps you refine your strategy, improve engagement, and deliver more relevant content to your subscribers.

There are four key metrics every email marketer should track: open rate, click-through rate, bounce rate, and unsubscribe rate. SendFox makes this process straightforward by displaying all these essential metrics directly on its dashboard for each email you send, allowing you to evaluate performance at a glance and make data-driven improvements.

Alternative to

SendFox is a budget-friendly email marketing platform designed for content creators, bloggers, and small businesses who want a simple way to manage and send email campaigns. It serves as a lightweight alternative to popular tools like ConvertKit, Klaviyo, and Mailchimp, focusing on core email features instead of advanced, enterprise-level functionality.

Unlike these larger platforms, which often come with higher monthly costs and complex feature sets, SendFox keeps things straightforward with list management, basic automation, unlimited email sending, and built-in landing pages and forms. It’s especially attractive for users who want to avoid recurring subscription fees and prefer a low-cost or lifetime deal option.

However, compared to ConvertKit, Klaviyo, and Mailchimp, SendFox offers fewer customization options, simpler templates, and more limited automation triggers. While it may not match them in advanced segmentation, design flexibility, or deep analytics, it provides a practical and affordable solution for users who only need essential email marketing tools without the extra complexity.

Integrations

endFox offers several useful integrations that help you connect it with other tools and automate your marketing workflows. While its native integration list is smaller than some enterprise email platforms, it covers the essentials needed by most creators and small businesses.

API Access
SendFox provides API access for developers and advanced users who want to build custom integrations or connect SendFox with their own applications. Using the API, you can automatically add subscribers, manage lists, trigger email sequences, and sync data between SendFox and your internal systems or websites. This is especially helpful for custom projects and SaaS-based workflows.

KingSumo Integration
SendFox integrates smoothly with KingSumo, the giveaway and viral contest platform also created by Noah Kagan’s team. You can automatically collect and sync leads generated through KingSumo contests directly into your SendFox email lists. This makes it easy to grow your subscriber base and immediately start nurturing new leads with automated email sequences.

Sumo.com Integration
With Sumo.com integration, you can connect your website’s popups, opt-in forms, and list-building widgets directly to SendFox. Any visitor who subscribes through Sumo forms is automatically added to your SendFox list, helping streamline lead capture and email list growth without manual imports.

Zapier Integration
SendFox also connects with thousands of third-party apps through Zapier. This allows you to automate tasks such as adding new subscribers from form builders, CRMs, eCommerce platforms, spreadsheets, and other marketing tools. With Zapier, you can build automated workflows that trigger actions in SendFox based on events in other apps—no coding required.

Overall, while SendFox’s direct integrations are selective, the combination of API access and Zapier support makes it flexible enough to fit into most modern marketing stacks.

Best for

SendFox is especially well-suited for content creators, podcasters, and YouTubers who want a simple and cost-effective way to build and engage an email audience without dealing with complex marketing software.

For content creators and bloggers, SendFox makes it easy to stay connected with readers through newsletters and automated email sequences. Its built-in RSS-to-email feature is particularly useful, allowing creators to automatically send newly published blog posts to subscribers, saving time and reducing manual work.

For podcasters, SendFox provides a straightforward way to notify subscribers about new episodes, share updates, and promote content. You can create automated welcome sequences for new listeners, send episode announcements, and build consistent engagement with your audience through regular emails.

For YouTubers and video creators, SendFox works well as a direct communication channel outside of platform algorithms. Creators can collect emails using landing pages and signup forms, then send video updates, launch announcements, and exclusive content directly to subscribers’ inboxes. This helps build a more reliable and owned audience base.

Overall, SendFox is best for creators who prioritize ease of use, unlimited sending, and low cost over advanced automation and deep customization. It’s ideal for those who want essential email marketing features without the learning curve or high monthly fees of larger platforms.

Customer Support

All of Noah Kagan’s businesses are known for strong customer support, and SendFox continues that tradition. If you run into setup issues or have general questions about email marketing, you can easily reach the SendFox support team through the live chat icon located at the bottom-right corner of the dashboard. The support experience is responsive and beginner-friendly, especially for users new to email marketing.

AppSumo Deals features—Plans & pricing

Pick the plan that fits your needs and budget with confidence. Every purchase is backed by AppSumo’s 60-day money-back guarantee, so you can try it risk-free.

Grow and automate your email list with a powerful yet affordable email marketing platform designed for creators and small businesses.

Limited-time deal: Get lifetime access for just $49 (regular value $480) — save 90%

Final Verdict

SendFox strikes an excellent balance between simplicity and affordability. If you’re searching for a low-cost email marketing tool that allows you to create clean, branded emails without complexity, SendFox is a solid choice.

However, those expecting a full-featured alternative to Mailchimp or ConvertKit may find it lacking. While migrating contacts from Mailchimp is quick and straightforward, SendFox still has a long way to go before it can compete with these established platforms in terms of advanced features and flexibility.

Ultimately, your decision should depend on your current email marketing goals and technical needs. If ease of use and budget are your top priorities, SendFox is worth considering.

Click here to get lifetime access to SendFox for $49!